Valentine's day off
Once again,  Javi (Lobulo) and I had the chance to collaborate on a cool project for Tool of North America, brought by Reach. The brief was to engage people with a video into singing the petition to make February 14th a day off. This time we wanted (and we needed) to add a more solid material, so we choose wood. It was a great fun to work with and bringing every single design into life. We built a great team to work and everyone brought their best expertise to the project.
We produced this promo for an online campaign produced by Tool of North America for a big client. Unfortunately it got cancelled a few weeks before the launch but the agency and the client were extremely kinds to let us make our own version removing the logo and any references to the brand. We put a lot of effort, hours and love on the making, a huge "thank you" to them for let us show it.
The lovers:
Client: Tool of North America
Executive Producer: Adam Baskin  / Digital Producer: Chris Kaliszewski
Creative Directors: Patrick Gunderson & Clay Weishaar
Directors: Lobulo & Sebastián Baptista
Exec. Producer: Reach (Ryan Appleton)
Art Director: Lobulo
Technical Director: Sebastián Baptista
DOP: Alex Sans
Producer: Belén Palos
Art Assistant: Gacy Sarubbi
Gaffer: Xavier Oms
Assistants on set: Lucca Geuna. Marc Blanch, Xenia Bonasso
Color correction: Moonlight (Ignasi González)
Music & SFX: Aimar Molero
Thanks to all the people at ATTA and TMDC for your help and advice.

...and here some behind the scenes...