abc carpet & home . Signature rugs
Direction & Animation
abc carpet & home is one of New York’s most singular addresses, a bohemian world of color and curiosity where creativity and refinement share the same roof. Working from the brief set by the agency and the client, I brought the magic of its rugs to life in a series of animations: three new rugs soar into a room through portals of Rococo, Impressionist and Romantic paintings, holding the warmth of home together with the brand’s signature enchantment.
Two further pieces accompany the launch of the Custom Carpet Service, showing the freedom to choose sizes, colors and textures.
Agency · ReflexGroup
Art direction by Ilan Belokon
