Wabi . Launch social campaign
Animation direction
A series of visual pieces developed for Wabi, designed to function across social media, web environments, and digital platforms.
The project explores the passage of time through light, using gradual shifts in illumination and subtle transitions to create a sense of continuity and flow. Each piece adapts to different contexts while maintaining a consistent visual language.
Developed as a flexible system rather than isolated assets, the work moves between animations, allowing the visuals to live both within the Wabi ecosystem and across external digital channels.
Creative Direction by Joonas Virtanen (Wabi)
Visual Directon by Pol Solà
Animation Direction by Sebastian Baptista
Sound Design by Facundo Capece
