Sebastian Baptista - RingCentral

RingCentral - AI

RingCentral is the trusted leader in AI-powered communications, helping businesses worldwide connect through calls, messages, meetings, and events.
With a reputation for innovation and reliability, they sought to elevate their design ecosystem to reflect their cutting-edge technology and commitment to delivering exceptional user experiences.

In this exciting collaboration, we partnered with RingCentral to develop a comprehensive new design system. Their vision was to expand their design platform, integrating AI-driven elements that resonate with their mission. A key aspect of this initiative was visualizing abstract concepts like light and fluidity, symbolizing the dynamic and intuitive nature of AI. This approach aimed to make their platform’s sophisticated features more accessible and engaging to diverse audiences.

By strategically refining and expanding their visual system, we ensured that every design element seamlessly tied back to the core values of innovation and clarity. The result is a design system that not only enhances usability but also reflects the forward-thinking ethos of RingCentral.

A project by NotReal

Executive Creative Direction: Milton Gonzalez
Creative Direction: Mercedes Ginzo, Sebastián Baptista
Executive Production: Max D’Angelo, Roberto Connolly

Art Direction: Lu Borzi
Animation Direction: Macarena Mosquera
Project Manager: Sofía Lopez Pumarega

Storyboard Artist: Nahuel Rollan

3D Design: Vitor Texeira, Florencia Tasso, Juan Cioffi, Victor Verdugo, Caro Carballo, Nikita Proshin, Andrea Marshall, Borja Alegre, Friedrich Neumann, Josefina Llano, Alvaro Pastor
2D Design: Nico Martinetti, Carolina Ghisolfi, Flor Piovesanel

3D Animation: Alex Loud, Macarena Mosquera, Nico Piccirilli, Victor Verdugo, Macs Riedel, Pedro Custodio

Rendering: Macarena Mosquera, Juan Cioffi, Vitor Texeira, Alex Loud.

2D Compositing & Color Grading: Lu Borzi, Nico Martinetti, Milton Gonzalez
Compositing & Color Grading: Agustín Dalla Via, Martin Muerza

Sound Design: Fabrizio Martini

Client: Ring Central

VP of Brand, Creative & Web: JP Walti

Senior Director, Brand Marketing & Content: Katherine Chen

Senior Creative Director: Kristin Hurley

Group VP, Corporate Marketing: Jennifer Caukin

VP, Product Marketing: John Finch

VP, Product Marketing: Esther Yoon

Senior Brand Strategist: Molly Stapleton

Director, Content Strategy: Meghan Corasaniti

Senior Web Designer: Pavel Grygoriev

Senior Brand Designer: Sandy Thongkham,Sylvia Li, Stas Kuzenkov

Video Creative Director: Earl Little

Senior Motion Designer: Misha Chonka, Valentin Kirilov