Jidu . I think I move I am
Directon at Tendril
We collaborated with brand design agency Oker to establish a logo reveal and brand film for Jidu – to be unveiled at ROBODAY 2022. Jidu is a new automotive company, co-founded by internet giant Baidu and automaker Geely – launching an L4 autonomous car. Jidu employs AI to drive the future of mobility and reimagine the human-machine relationship through immersive experiences.
By turning the pixel of the logo into a portal, we sought to capture the idea that Jidu is not just another ‘car company’ with powerful autonomous vehicles, but rather a technology & experience company, determined to push humanity forward. Everything we developed visually stemmed from that. We wanted the film to feel extremely immersive and to give viewers a sense of continuous travel and a new, optimistic era of mobility and possibility.
Client: Jidu | Client Lead: Helen Hsu | Brand Design Agency: Oker
Audio: Cypher | VO: Keri Robinson | Copywriter: Tara Wright
Production Company: Tendril | Creative Director: Chris Bahry
Production Company: Tendril | Creative Director: Chris Bahry
Executive Producer: Mary Anne Ledesma | Producer: Georgie Patching
Director: Sebastian Baptista | Art Director: Renato Marques
Production Coordinator: Jelena Sibalija | CG Supevisor: Ben Pilgrim
Design: Rafael Eifler, Joan Guash, Phillip Pavlov, Rich Nosworthy, Toros Kose, Subframe (Mikhail Sedov, Vasiliy Filileev) | Animatic: Alexandre Veaux, Maxime Roz
Animation: Phillip Pavlov, Rolando Barry, Rich Nosworthy, Yeseong Kim, Will Sharkey, Gabriel Rocha
Unreal Engine Animation: Christian Hecht | Lighting and Render: Maxime Roz, Rolando Barry, Yeseong Kim, Brad Husband and Aiden Riekenbrauck
Compositors: Astrid Cardenas, Maxime Roz and Corey Larson
